"Not active" Facebook Pixel on my online shop

When you wanted to connect your Facebook Pixel on Raive.app, maybe you saw the "Not active" label next to your Pixel. Why is your Facebook Pixel marked as inactive ? A "not active" Facebook Pixel is a Pixel that didn't receive any data in the last 30 days. 

As a reminder, the Facebook Pixel is a piece of code that you place on your Shopify store. This pixel is not visible to your visitors. Each time that someone performs an action on your shop, the Facebook Pixel records it. For example, when a visitor is looking at one of your product pages, adds a product to cart or purchases it, the Facebook Pixel collects this very valuable data. Then a "not active" Pixel is a Pixel that didn't record any data in the last 30 days.

Why is my Pixel "not active" ?

Three main reasons can explain why your Facebook Pixel is marked as "not active" :

1- You just created your Facebook Pixel. If you just created your Facebook Pixel, then it is completely normal that your Pixel didn't record any data yet on your online shop. As soon as your Facebook Pixel starts recording events on your website (like visits, add-to-carts or purchases), then your Facebook Pixel will not be marked as inactive anymore.

2- You online shop didn't have any activity in the last 30 days. If your online shop didn't have any activity in the last 30 days, then it is completely normal that your Pixel didn't record any data yet on your online shop. As soon as you have more activity on your shop, notably thanks to ads created on Raive.app,then your Pixel will be considered as active. 

3- Your Facebook Pixel is not well implemented on your online shop. You have implemented a Facebook Pixel for quite some time, and you have had activity on your online shop in the last 30 days, but your Facebook Pixel is still marked as "not active" ? Then that's probably because your Facebook Pixel is not well set-up on your online shop.

What can I do to turn my Facebook Pixel active ?

1

Check that your Facebook Pixel is properly set-up on your Shopify Admin.  By using our guide to install the Facebook Pixel on Shopify in an easy way, check that everything is properly implemented for the Pixel set-up on Shopify (each step should be in green). 

2

Check that your Facebook Pixel is active on your online shop.  To check that your Facebook Pixel is active on your online shop, you can install the Facebook Chrome Extension : Facebook Pixel Helper. This is a very helpful extension to make sure that your Facebook Pixel is active when you go to your home page, your product pages, when you add a product to cart, etc.

Don't hesitate to reach out to us if you need help regarding the Facebook Pixel set-up on Raive.app and on your online shop.

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